|
Affluent
Three times as likely to own a luxury car |
93% of fab readers are male |
Educated
More than half have a university degree |
82% of fab readers are 25-44 |
Successful
Twice as likely to own a home over $500,000 |
100% are more fab |
Fitness & Self Care
fab readers are four times
more likely to utilize a stationary workout machine |
52% |
Own and use a bike |
43% |
Go to the gym more than 4 times a month |
28% |
Own and use inline skates |
53% |
Are concerned with daily grooming |
43% |
Focus on health and well-being |
43% |
Spent over $1000 CDN on clothes last year |
| |
|
Travel & Entertainment
fab readers are Five times
more likely to stay on vacation for over 20 days |
86% |
Travel outside Toronto at least once a month |
83% |
Dine at a restaurant at least once a week |
81% |
Attend bars and clubs |
74% |
See a movie once a month |
17% |
Go to concerts regularly |
39% |
Frequent Flyers |
| |
|
Technology
fab
readers are twelve times more likely to own a PDA |
|
Seven times more likely to own a laptop |
|
Three times more likely to take a professional
or managerial role as employment |
|
Five times more likely to bank online |
High Quality
fab is a free, gloss-cover magazine. Published bi-weekly,
fab’s unique format combines the readability and short
lead time of a newspaper with a sleek, sophisticated look and the
long shelf-life of a magazine.
Lifestyle Leaders
fab sets the trends for trendsetters. We are informative,
entertaining, and relevant. fab is armed with the fiercest staff
of established writers and the freshest up-and-comers in the industry.
Broad Distribution
fab has an audited circulation of 31,000 copies, and an
established readership of over 68,000 per issue.
Fun
Clubs, spas, movies |
|
Fashionable
Cosmetics, fitness, phones |
|
Fiscally Responsible
Banks, cars, real estate |
|
Geography
fab is distributed in Toronto, Ottawa, Hamilton, London,
Windsor, Kitchener-Waterloo, Montreal.
Reliability
13 years of reliable on-time distribution 26 times a year 31,000
copies distributed bi-weekly
Locations
300 locations where you can grab a fab: Timothy’s, HMV,
Sunrise, Sheraton Hotel, Lettieri, Rogers, Bally Fitness, Toronto
Libraries, Loblaws, U of T, Woody’s, Come As You Are, Remington’s,
Gladstone Hotel, Hasty Market, Glow Tan, Starbuck’s, St. Lawrence
Market, Chapters/Indigo...
Deadlines & Themed Issues
| PRIDE Three Times The Pride
|
| # |
THEME |
ISSUE DATE |
BOOKING |
ARTWORK |
| 345 |
Summer Travel |
April 30-May13 |
18-Apr |
23-Apr |
| 346 |
Home & Garden |
May 14 - May 27 |
2-May |
7-May |
| 347 |
Pride Prep |
May 28 - June 19 |
16-May |
21-May |
| 348 |
Pride Parade |
June 11 - June 24 |
30-May |
4-Jun |
| 349 |
Pride Roundup |
June 25 - July 8 |
13-Jun |
18-Jun |
| 350 |
|
July 9-July 22 |
27-Jun |
2-Jul |
| 351 |
|
July 23-Aug 5 |
11-Jul |
16-Jul |
| 352 |
Underwear |
Aug 6 - Aug 19 |
25-Jul |
30-Jul |
| 353 |
|
Aug 20 - Sept 2 |
8-Aug |
13-Aug |
| 354 |
|
Sept 3 - Sept 16 |
22-Aug |
27-Aug |
| 355 |
Home |
Sept 17 - Sept 30 |
5-Sep |
10-Sep |
| 356 |
Travel |
Oct 1 - Oct 14 |
19-Sep |
24-Sep |
| 357 |
|
Oct 15 - Oct 28 |
3-Oct |
8-Oct |
| 358 |
|
Oct 29 - Nov 11 |
15-Oct |
22-Oct |
| 359 |
Technology |
Nov 12 - Nov 25 |
31-Oct |
5-Nov |
| 360 |
Holiday Entertaining |
Nov 26 - Dec 9 |
14-Nov |
19-Nov |
| 361 |
Gift Guide |
Dec 10 - Dec 23 |
28-Nov |
3-Dec |
| 362 |
New Year’s |
Dec 24 - Jan 6 |
12-Dec |
17-Dec |
| 363 |
Looking Forward |
Jan 7 - Jan 20 |
26-Dec |
31-Dec |
Specifications
| DISPLAY |
| SIZES |
MEASUREMENTS |
|
| Full Page (no bleed): |
7.375" W x 9.875" H |
| Full Page with bleed: |
Trim Area
8.125" W x 10.625" H
+ .25" bleed on all sides |
| |
Image Area
7.375" W x 9.875" H
(no critical type/image may extend past this area.
|
| 1/2 pg horizontal: |
7.375" W x 4.875" H |
| 1/2 pg vertical: |
3.604" W x 9.875" H |
| 1/4 pg square: |
3.604" W x 4.875" H |
| 1/4 pg horizontal: |
7.375" W x 2.375" H |
| 1/8 pg horizontal: |
3.604" W x 2.375" H |
|
| |
|
| BUSINESS DIRECTORY |
| UNIT |
MEASUREMENTS |
|
| One Unit |
1.75” W x 1” H |
| Two Unit Vertical |
1.75² W x 2.1233² H |
| Two Unit Horizontal |
3.203² W x 1² H |
| Three Unit Horizontal |
5.5² W x 1² H |
| Three Unit Vertical |
1.75² W x 3.203" H |
| Four Unit Horizontal |
7.375² W x 1² H |
| Four Unit Vertical |
1² W x 4.273² H |
|
Digital Files
& Formatting
Artwork to be supplied by email as a press quality PDF file (PDF
version 1.3 (Acrobat 4). The final ad must be cropped to the active
area only and there should be no additional white space or extra
information outside the active area. Please ensure all fonts are
embedded an any colour images are in CMYK.
Artwork must be scanned at 300dpi. Halftone screens must be no more
than 100lpi for the interior section, 150lpi for the cover/gloss
section.
We also accept digital artwork in high resolution EPS, TIFF formats
however, please note that we cannot make any text changes to these
files.
We also accept QuarkXPress 7.31, Adobe Photoshop and Adobe Illustrator
files for MacIntosh. Please include all supporting images and fonts.
All colour ads must be provided in CMYK format. Clients that submit
artwork in RGB will be notified to adjust their artwork to avoid
unwanted colour shifting.
Artwork that does not conform exactly to the modular sizes provided
will be re-formatted, reduced, enlarged or framed at the discretion
of fab.
We do NOT accept ads submitted in Word or other processing software
such as CorelDraw, Powerpoint or Microsoft Publisher. We cannot
use images that are less than 200 dpi or that have been highly compressed.
You must include with your file: client name, contact phone number
and the date of the issue in which the ad is to run.
You must also provide a proof of your digital file by fax, sent
to: 416-925-6674 to the attention of Erin Booth.
If you have any questions or for FTP information, please contact
Erin Booth, Advertising Production Coordinator at 416-925-6665 xt
214.
Back
to Top
To download a PDF copy of the 2008
Media Kit - Click Here
For more info contact our
advertising Staff:
Brian Garrison
x22
Address:
511 Church St, Suite 200
Toronto, Ontario, Canada M4Y 2C9
Tel: 416.925.5221
Fax: 416.925.4817
|
